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03/24/2008

Rampenfest , New BMW 1 Series Viral Ad Trailer

N23771095713_2541630_863 Rampenfest Trailer

Here is the trailer for a new viral marketing campaign for the BMW 1 Series created by Jeff Schultz.
The setting for the video is Oberpfaffelbachen, which of course is a fictional name for a Bavarian town that is the home to one of the biggest ramps you will ever set your eyes on.

The ramp itself is said to be one of the greatest wonders of the world and we suspect the 1 Series will be the first automobile to grace it or shall we say launch from it. The US BMW 1 Series launch is just around the corner as well so drivers will get their own chance to pilot the 1 Series at a dealership nearby.

Stay stayed for the debut of the Rampenfest "Launch" documentary. We can't wait to check it out!


You can also check out  the creator of Rampenfest' s blog here  and join the Facebook group here.


There will also be a contest for Miss "Ramp" who will be the  woman of this  fest.  If you are a woman and you are over 21 you can upload your photo here. Right the contestant field is hurting, so upload  those pictures ladies.

[Rampenfest Via Jalopnik]

Posted at 04:41 PM in BMW |

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Comments

Guillaume

Indeed BMW seems to be the company behind the ramp as the video player is : http://www.rampenfest.com/video/BMWSkinUnderPlaySeekMute.swf

Posted by: Guillaume | 03/26/2008 at 03:30 PM

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