Try Before You Buy: 2008 Audi Sportscar Experience
2008 Audi Sportscar Experience Details
SONOMA,
Calif., April 29, 2008 – Audi of America, Inc. today announced the
launch of the 2008 Audi Sportscar Experience based at the Audi Forum
Sonoma at Infineon Raceway in California. Created by Audi and its
strategic partner, Emotive, the Audi Sportscar Experience is a hands-on
driving experience designed especially for performance car enthusiasts
– consumers who love to drive and experience exceptionally engineered
vehicles. The 2008 Audi Sportscar Experience will feature the new Audi
R8 sportscar and the Audi RS 4 high-performance sedan. The
Audi Sportscar Experience features a special half-day program that
allows drivers to experience the true performance of Audi’s newest “S”
models -- including the sporty S4, the new and powerful S5 coupe, and
the luxurious and commanding 450-horsepower S8. In
addition, participants will have access to highly-acclaimed,
limited-volume new products from Audi. "This program was
developed on the pillars of the Audi brand – performance and
technology,” said Scott Keogh, chief marketing officer, Audi of
America. “The Audi Sportcar Experience allows participants to test and
sharpen their driving skills and push our cars in a controlled
environment. There is no better way to demonstrate the foundation of
this company than behind the wheel and on the track.” The
Audi Sportscar Experience operates year-round from the Audi Forum
Sonoma, located trackside at Turn 1 of Infineon Raceway in beautiful
Sonoma Valley. Using a variety of vehicles from among the Audi R, RS,
and S model lines, the Audi Sportscar Experience takes drivers through
a rigorous, behind-the-wheel instructional driving program at one of
the most exciting racing circuits in the world. With its 160-foot
elevation changes, challenging corners and breathtaking scenery, the
2.5-mile Infineon course has been described aptly as a small
Nurburgring. “We’ve created an unmatched experience for avid
car enthusiasts,” said Chip Pankow, president of Emotive Group. “We’ll
help drivers develop the skills necessary to extract optimal
performance from these exceptionally engineered vehicles on a real
speedway – all set in the beautiful locale of Sonoma’s world-class wine
country.” The Audi Sportscar Experience includes both one- and two-day programs. A complete schedule of events can be found at www.audidrivingexperience.com. Programs include: RS 4 One-Day Program RS 4 Two-Day Program R8 One-Day Program R8 Two-Day Program S Model Half-Day Introductory Program Source: Audi [Photo Credit: Creativecommons.org]
Bred
from motorsport dominance, the 2008 Audi RS 4 delivers a blend of
exceptional luxury and pulse-pounding performance. The one-day program
is designed to develop driving fundamentals, including braking,
accident avoidance, car control and slalom. Drivers develop their
skills in a controlled manner and put themselves to the test on the
slalom course. ($1,295)
Building on the
foundation from the one-day program, the two-day program adds track
lapping on Infineon Raceway, Northern California’s premier speedway.
Drivers will test the remarkable capabilities of the RS 4 while racing
on one of the most exciting tracks in the world – just like a race car
driver! ($2,495)
The amazing Audi R8
sports car was just named the 2008 World Performance Car of the Year at
the 2008 New York Auto Show. The race-ready R8 epitomizes Audi’s quest
for perfection and is the industry leader in innovation, technology,
design and performance. Drivers will use the R8 to hone their driving
skills on the paddock and then take the R8 where it really wants to be
– on the 2.52-mile road racing course at Infineon Raceway. ($1,895)
This
program also builds on the essentials of the one-day program and
incorporates more track time in the R8. Progressive sessions in the R8
ensure that drivers will responsibly approach the limits of the R8 at
Infineon Raceway. Drivers will enjoy ample seat time and instruction
from professional drivers who are experts in their fields. ($3,495)
“S”
denotes sport in the world of Audi. In the S-Model Half-Day
Introductory Program, drivers will get a taste for racing in the S4,
the new S5, and the 450-bhp S8. This program covers the fundamentals of
driving followed by laps on the speedway. The experience culminates in
a handling course competition where drivers can compete in the team
category and for individual best time. ($695)
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