Audi Improves 16 Postions in Initial Quality
[2009 Audi A4- Photo Source Audi]
11 June 2008
AUDI IMPROVES 16 POSITIONS IN INITIAL QUALITY, SAYS J.D. POWER AND ASSOCIATES
AUBURN
HILLS, Mich., June 10, 2008 – Audi of America, Inc. posted the greatest
ranking improvement in initial quality in the results from J.D. Power
and Associates’ 2008 industry-wide study, released June 4, 2008. Even
as initial quality improved across the auto industry, Audi
distinguished itself from the pack, jumping sixteen spots to #10 with
113 problems per 100 vehicles (PP100). The Audi A6 ranked third in a
tie in the Midsize Premium Car segment.
“One of our most
successful quality drivers has been listening to our consumers – and
applying what they teach us at the earliest stages of our vehicle
development,” said Johan de Nysschen, executive vice president, Audi of
America. “It is nice to have our passion for quality recognized, but
our focus is on raising the bar even higher in the future.”
The
J.D. Power and Associates quality rankings are based on feedback from
actual, new-vehicle owners. At the same time, Audi is enjoying strong
consumer interest and growing market share in the U.S. In particular,
Audi has enjoyed increased dealer traffic and strong sales of the A4,
A4 Cabriolet and TT models, with robust sales in key markets. In fact,
Audi car sales (sedan and sports car models) into early summer grew
consistently over each of the corresponding five months in 2007. This
confluence of positive news positions Audi well as the company gears up
for several major U.S. product launches in Fall 2008.
J.D. Power
and Associates 2008 Initial Quality StudySM measures new-vehicle
quality during the first ninety days of ownership. In J.D. Power and
Associates’ 2007 study, the Audi A8 ranked highest in the Large Premium
Car segment in a tie.
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