Aston Martin Lagonda Marque Revival Coming

Today marks the day of the revival of the Aston Martin Lagonda marque.  Aston Martin is looking into the future with the revival of the Lagonda which will reveal new automobiles that "will have a different character than a sportscar" giving Aston Martin the perfect synergy.   If you are envisioning a Aston Martin SUV don't get to ahead of yourself .

Word is the first new car under the Lagonda marque will most likely be a sedan that uses a "different design language than Aston Martin" which will embrace "elements of DNA from the past but will be very future oriented."  The new marque of Lagonda's could be "present in more than 100 countries worldwide" according to CEO Dr Ulrich Bez of Aston Martin.

We are excited, and can't wait for the concept car which could be in the market by 2012.

Aston Martin Press Release

September 01, 2008: Aston Martin Chief Executive Officer Dr Ulrich Bez has today confirmed his intention to revive the Lagonda marque.

In a statement today he said, “After my eight years with Aston Martin, four with profitability, and 16 months of independence, it’s time to think about a longer term future. Aston Martin is an honest, authentic brand which builds the most beautiful sportscars combining modern technology with craftsmanship. Next year we will launch the four door Rapide sportscar, and this will be followed by the project ‘one 77’, the most spectacular Aston Martin ever. Aston Martins are currently available in 32 countries but we will remain limited in our market penetration by the pure character of our cars - sportscars.

“We have now investigated and concluded that the revival of the Lagonda brand would allow us to develop cars which can have a different character than a sportscar, and therefore offer a perfect synergy. Lagonda will use a unique design language as Aston Martin does. We will take elements of DNA from the past but will be very future orientated as we are with Aston Martin. With Lagonda offering exclusive, luxurious and truly versatile products with high quality and usability and suitable for both existing and emerging markets, I believe we can be present in more than 100 countries in the world.

“In 2009 Lagonda is about to celebrate its 100th birthday and in its centenary year we are confident that we will show the first concept of a car which could be in the market in 2012,” he confirmed.

[Source : Aston Martin]