Fiat is setting up a new promotional campaign for the Fiat 500 Convertible: a giant 5:1 scale of the Fiat 500 at a special venue called Parklife, on Oxford Street.
The extra large Fiat 500 drop top sits in this area for a few days and will for sure grab the attention of thousands of shoppers as this is a very busy shopping area in the UK.
The Big Smile event was set up by Fiat to grab people's attention and make them smile at the super-sized Fiat 500.
“We are taking The Big Smile to one of the busiest areas of London and I am looking forward to bringing our special brand of fun to this wonderful city,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK.
“The huge Fiat 500C, and the whole event will create a great atmosphere and we’re anticipating six very happy days ahead.”
Those in the US just wish they could get their hands on a normal sized Fiat 500.
In due time folks, in due time...
Fiat's city cars have so much personality and that shows through in the advertising too. I even read a blog where the 500 was part of the inspiration for a cocktail. The guy won first prize for it too.
Amazing little car.
Posted by: Mel | 05/05/2010 at 06:30 AM