Orinda, California – December 20, 2010 – Lamborghini Club America, the world’s largest organization of members representative of Lamborghini owners and enthusiasts, announced the launch of their new campaign and website (http://www.LamborghiniClubAmerica.com) that focuses on the heritage of the brand built by founder, Ferruccio Lamborghini.
The new campaign “The Club That Ferruccio Built” focuses historically on Ferruccio Lamborghini’s uncompromising, bullish drive to challenge current thinking which resulted in the establishment of the new Supercar category thus creating an automotive legacy carried through today. The campaign idea and website redesign was developed in partnership with Jill Sugita-Hulme, a brand marketing consultant, and her affiliated partners, Christian Seichrist and Alex Kim, working collaboratively with Lamborghini Club America president, Andrew Romanowski.
“The new marketing strategy established for Lamborghini Club America emotionally captures Lamborghini members’ and enthusiasts’ desires to be affiliated to the Lamborghini brand,” said Andrew Romanowski, president, Lamborghini Club America. “It’s been a pleasure working with Jill Sugita-Hulme who has established and managed global brands both small and large. Her and her team have really captured the essence behind what it means to be affiliated with our Club.”
“Lamborghini Club America struggled with a unique brand position that captured the hearts and minds of Lamborghini members and enthusiasts,” said Jill Sugita-Hulme, principal, Jill Sugita-Hulme – Brand Consulting. “Through the partnership with Lamborghini Club America, Andrew has effectively integrated us with the Club so we are more effective by acting as a marketing extension of their organization.”
About Lamborghini Club AmericaFounded in 1975, Lamborghini Club America is the world’s largest organization of members representative of Lamborghini owners and enthusiasts. The organization comes together to celebrate the legacy of Ferruccio Lamborghini who created an automotive legend in his relentless pursuit of the extraordinary and creates the opportunity for members to share their own one of a kind experience. Through premier events such as the Ultimate Lamborghini Experience, the Italian Stampede and Annual Monterey Gathering, members experience what it means to live one man’s uncompromising approach to work and life. For more information, visit www.LamborghiniClubAmerica.com.
About Jill Sugita-Hulme – ConsultingAs principal of jill sugita-hulme – brand consulting, Jill provides results-driven brandmarketing consultation and integrated traditional and digital marketing services. With astrong background across all marketing disciplines including corporate, product andchannel/partner marketing, external and internal branding, organizational behavioralmanagement and business process optimization and systems development are Jill’s areas of expertise where she provides brand strategies and operational planning for her clients to ensure companies and organizations are delivering on its brand promise to its customers.
Learn more at Lamborghini Club America
The new lamborghiniClubamerica.com is a eautiful site! Hope everyone checks it out.
Posted by: CindyMeitle | 01/10/2011 at 03:48 PM